Introduction Tekrum is a brand for high-class pastry and confectionery products.
In the current year Ryanair will carry over 35m. Ryanair has 15 European bases and a fleet of over brand new Boeing aircraft, with firm orders for a further new aircraft, which will be delivered business plan beispiel tourismus in deutschland the next seven years.
These additional aircraft will allow Ryanair to double in size to over 70m. Ryanair currently employs a team of 2, people, comprising over 25 different nationalities.
Furthermore Ryanair continues a rapid growth in In February Ryanair announced orders for a further 70 firm aircraft from Boeing as well as 70 options.
These new aircraft, which will be delivered between andwill allow Ryanair to grow to over 70m. This is as a first step important to come up with strategies, which Ryanair could take to stay as successful as they are right now.
The first chapter starts with an analysis PESTEL of the external environment macro-environmentalwhich includes all the external factors such as economic, political, legal, technological, ecological and sociocultural, that can exert direct and indirect pressure on both domestic and international marketing activities.
The last point in this part is the identification of core competencies of Ryanair. The Competitor Analysis follows this. Finally, the last section gives a brief summary with important concluding remarks.
What has to be stated is that in the following 15 pages just a rough overview of the main points of this assignment is given. Further details are important to evaluate everything and this is given in the appendix.
Political, Economic, Social, Technological, Ecological and Legal and a technique for understanding the various external influences on a business. Each single area has the potential to fundamentally change the competitive environment your company operates in.
Due to the fact that the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades, this analysis is especially important for Ryanair.
As a result every environmental issue, which either affects basic costs of flights or affects the likeability of customer to book a flight is important for Ryanair.
As an European airline and following an effective promotional strategy Ryanair sales increased irrespective of this danger. However the unstable political global situation is a major factor of insecurity in the airline business.
Ryanair, still being a main carrier between UK and Ireland and heavily using London Stansted is particularly affected by the fact that more terror attacks are predicted for Great Britain.
Those core values should not change regardless of environmental turbulences. For the low cost strategy prices of taxes, fuel, and governmental regulations are especially important.
The airline deregulation not only helped Ryanair but also increased competition under different airlines and air traffic. This again raises operating costs within the EU. When Ryanair wants to maintain its low fares it has either the possibility to cut costs elsewhere in order to compensate increasing costs for safety and environmental taxes or it has to finance those costs by growing ancillary services revenue.
The Ryanair Company controls these costs through a performance related pay structure. A main problem is the uncertainty of the oil price, which is again tied to political developments. Since the political situation in most major oil producing countries will stay unstable for the foreseeable future, the oil prize will remain a main problem for airlines.
The fuel cost difficulty is exacerbated by unpredictable currency exchange rate fluctuations because aircraft fuel prices are denominated in US dollar. Nonetheless the weak dollar has compared to sterling a positive impact for Ryanair. Finally Ryanair as a major European airline has to consider the travel regulations within the European Union.
The falling obstacles of travel and trade have certainly had an influence on inter-European travel rates. Flying has become much easier, faster and convenient.
This can be seen as an advantage for Ryanair operating in mainland Europe. The recent and potential continuing expansion of the European Union eastwards will therefore offer a growing market in terms of passenger volumes, destinations, and suppliers, particularly as the new markets become more fully integrated, including membership of the Euro zone.Create your own business plan Business planning has never been easier.
With complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success.
The main distribution area of Tekrum biscuits is the southern region of Germany. Furthermore the biscuits are offered by some stores around Germany as well as in Italy and Austria. illustration not visible in this excerpt. Figure 3: Distribution Channels of Tekrum biscuits. Price. The biscuits are sold on an average of € per g packaging.
Zur schnellen Übersicht haben wir eine Businessplan-Infografik zusammengestellt, die die 10 wichtigsten Punkte für Ihren Business- und Geschäftsplan enthält.
Klicken Sie für die vollständige Infografik einfach auch das nachfolgende Bild. Die Erstellung von einem Business Plan ist einer der wichtigsten Schritte bei der Suche nach einer Finanzierung durch Banken oder private Investoren und sollte auf eine gute Marktanalyse folgen.
Update your business plan in line with current developments and new priorities on an ongoing basis. Integrate the insights you gain from monthly controlling into your business plan (at least once a year).
In den er Jahren hat die Harvard Business School diesen Kerngedanken auf die Lösung von Fallstudien übertragen. Beispiel einer SWOT-Analyse im Marketing Beispiele für Stärken-Schwächen-Profile (Unternehmen) Mögliche Strategien abgeleitet aus einer SWOT-Analyse.