Memorable events include weddings, receptions, rehearsal dinners, corporate events, charitable fundraisers, family parties, and hands-on farm tours.
Make sure that you make time for yourself to do this especially if you are manning some part of the park. If there are slow days or closed days, use these times to gather your information together, look at your receipts, and plan your year accordingly.
Here are some of the typical things you should be looking at: If summer was slow here and there, try to look for other things going on like July 4th, or lots of people going on vacation at the start of August.
If things were busy, like June or 2 weeks in March, try to see why. Then, when you have an understanding of the year, figure out what you can do to increase slow times and monetize busy times better.
You can get data on members and non-members if you have a check in your system for waivers. It could be the way to get more money out of each and every visitor to your park. What is a membership worth? What if you tracked it versus a non-member?
Create a non-member card make it cheap with either a number to be keyed in or a barcode to be scanned. This way when they come in you can quickly check that the person has a waiver on file. A discount entrance ticket, a "come in raffle", a note on a pro demo or what not is good advertising and cost effective.
You can even track how often these promos work so that this time next year you can stop sending stuff to skaters who have moved on.
Using member data and tracking can help you better see how often members come in and how much they spend. You can offer discounts with a membership that allows you to see how much and how effective these programs are.
So go to your data to figure out ways to get people back in, ways to upsell them more stuff, or and create promotions that work. Review How Your Workers Work - If you hire staff, you need to ensure you are getting the most out of them as possible. Perform a review of expectation and areas of needs for the park that might be addressed by your hired staff.
If you have someone who is really tech savvy then they could be tapped to update your Facebook, twitter, Instagram, and website. If you have others who are sitting around reading Thrasher while on duty, maybe a cleaning or mending project could be completed.
Filing and data entry is always needed. Review Areas of Park - Does no one ever go on one of the ramps?
Is it used enough to warrant the space used. Space in the skatepark is like money.
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The costs of keeping it open should be paid for by sales, if not, it needs to go. Review of areas where money goes can help you create a lean and profitable park. The things need to be an attraction that draws people to your park to spend money, that is why you are in "business".
Make New Things- What is going to be your fresh addition this year? A new type of contest? A new Free day? A new connection with the community?
Figure out new things and see how they can be rolled out and promoted. Being new, relevant, or cutting edge can help keep people interested in your park. One idea - DJ night - try it for a few weeks, then stop and see if it works so you either pull the plug or keep it going.
Take time to Recharge - Schedule a vacation for yourself now. Have something to look forward to that rewards all your hard work.Host your event in Huntington County! From an elegant special occasion to birthday parties, reunions and business meetings, we have a large selections of spaces to meet your needs.
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