How to write a style guide template

Creating a simple booklet that catalogues the specific colors, type, logos, imagery, patterns, taglines, etc. Be sure to give this manual a read via Issuu. Foursquare Brand Guidelines AMD What better way for a designer to prove how detail-oriented they are than by compiling a detail-dense style guide for their own personal branding.

How to write a style guide template

Developing your voice in four steps Now you have a wealth of information and insight at your fingertips, you can start to create your brand tone.

how to write a style guide template

Use three words to express your personality. Choose three words that capture your personality. A word can mean something different to the next person so by offering some context you can combat any issues straight off the bat.

Apple Apple are renowned for their clean, simple and inspiring content.


Their list might compose of; Calm, but not passive. Innovative, but not flash. What differentiates you from your competitors? Not only did it bring their aged identity into the modern times but it put many of the unrealistic, cinematic cologne ads to shame.

They appealed, mocked and humorously invited men and women to enjoy the joke — something that immediately gained them a following. Listen to your audience. How do they communicate? Are they formal or casual? Do they have a sense of humour? Example — MailChimp MailChimp are acclaimed for their voice.

At a time when many companies offering a similar service, were heavy and uninspiring, MailChimp changed the game. Infectiousness friendly and straightforward, their tone reflects their respect for their audience. Your tone should set the path but you want them to follow it.

The best way to do this? The voices that fall flat and summon nothing from audiences are the ones that are too persistent, too forced. Innocent are the kings of humour. They saw a significant gap in the market and leapt in. They listened to their competitors, audience and the wider community and delivered fun and a world famous brand voice.

Not all content types call for your voice or preferred tone. Communicating effectively means putting the message of the content first.

How to Create a Style Guide

This means you may have to stretch or adapt your voice or guidelines a little. The likes of legal content, which may need to remain intact, and terms and conditions are highly functional features.

It should be; Plain English: Audiences still need to understand it so try to present complicated info simply.NOTE: This template is designed to help you document some of the styles you might use in an e-learning course.

This is specific to writing, grammar, and formatting styles. To see a style guide for a specific e-learning tool, click here. to see a sample of a Style Guide Template for Captivate.

Content Style Guide Template & Process – GatherContent

Create your own editorial style guide with this free, customizable template. SUBSCRIBE; Content Creation How to Create an Editorial Style Guide [Free Template] By Molly McCowan June 9, One Comment. Editorial style guides aren’t just for make a one-page cheat sheet that will be more useful to the people who don’t write a .

This step-by-step article will take you through the process of creating your own style guide template. Easy to create and used by your your clients organisation, your style guide will; voice, and messaging consistent.

Guide your team on how to write for your audiences. Help maintain a recognised quality and brand identity. Result in more. Develop an outline of the guide contents. Download the User Guide Template (Word –.docx) file and save to a local location.

Customize headers and footers, as well as other styles according to your company’s guidelines. Research and develop content and compile it into the template. Start from scratch or choose from a wide variety of predefined style guide templates. Content suggestions A wide range of suggested content blocks gives you practical recommendations to create your brand manual.

Use our Style Guide Template and make it your own. About Anne Murphy Anne Murphy is the former Director of Content at Kapost, makers of content marketing software.

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