The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources. A print ad might direct consumers to enter a contest or sign up for personalized savings on a web site.
Apple has done an exceptional job using components from IMC and the AIDA Attention, Interest, Desire, Action concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value.
Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple capture our attention and interest through innovating and sleek imagery of their products on Apple's official website as well as keynotes and other publication.
For example, just prior to the highly anticipated IPhone 4S being release, it received a tremendous amount of publicity that captured many potential customers attention.
Our interest and desire is fullfilled by the "new features" on the IPhone 4S that is appealing to our needs and wants. For example, features such as the personal intelligent assistant SIRIthe faster dual core chip, and eight megapixel camera can be very influencial and drive consumers to buy the new phone.
Getting the consumer to take action and purchase your offering is something Apple does a great job at. According to "Forbes," the IPhone 4S sold over four million units during its opening weekend. The earning was more than the prior high anticipated IPad 2 sales an another knotch on Apple's Belt of Excellence.Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.
need an integrated marketing communications approach that combines traditional media, online channels, PR, affiliate partnerships, products, people and social networks to be successful.
This paper attempts to explain the various integrated marketing communication strategies adopted by the two leading brands Apple and Samsung. An integrated marketing communication plan may leverage its multiple promotion sources. A print ad might direct consumers to enter a contest or .
Integrated Marketing Communication Plan For The Apple Company. INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or attheheels.com marketing has the objective to choose markets that have the capacity to purchase a product, advertising, on the other hand, is the paid communication .
Apple Inc. Integrated Marketing Plan The Foundation Apple is always working to be ahead of technology by putting emphasis on R&D, as well as its Marketing Communication Strategies. Focus on creating brand loyalty and importance of customer satisfaction is communicated through these methods.
Apple marketing communications mix explains the company’s stance towards individual elements of the marketing communication mix such as print and media advertising, sales promotions, events and experiences, public relations, direct marketing and .