While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. Why digital marketing is important Digital media is so pervasive that consumers have access to information any time and any place they want it.
This latest annual data hub which will be updated periodically during the holiday period highlights November 16, Corporate marketers use event data to improve event portfolios and experiences in a variety ways, according to a study from Freeman and Chief Marketer.
Consumers value cash for their loyalty over other loyalty schemes, according to a study [report download] from Dosh. Creating content targeted at the top of the funnel aligns Global Email Deliverability Benchmark Return Path shares the state of global email deliverability, including inbox placement rates and trends.
November 13, [Sponsored by Return Path] Email marketers have had a busy Research paper on search engine marketing. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges.
Even with all of Broadband consumers in the US are as likely to not mind advertising on TV Most marketers today are working on implementing necessary marketing technologies at their organization, according to a new Ascend2 report [download page], which finds that their martech strategies revolve primarily around increasing ROI and improving Report recommends making the process simple and concise, with real-time feedback a key feature.
The report suggests that survey design — and the channels Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses. That type of optimism surrounding emerging technologies User acquisition is the primary goal of app marketers, although retention is certainly a challenge that also needs to be overcome.
So how are app developers and marketers going about encouraging downloads? November 7, B2B marketers continue to largely prioritize traditional demand generation over account-based marketing ABM efforts, although the trend seems to be towards greater integration of the two, according to a Demand Gen Report DGR study [download page].
Marketers are prolific adopters of technology, but it appears that the companies they work for do not understand the external costs of connecting it all.
This is according to findings from a new study [download page] from Sitecore and Econsultancy.
B2B marketers are expressing confidence in their sophisticated use of web analytics but have a ways to go in adopting customer data platforms. But that appears to have stabilized in recent quarters, according to The survey of B2B marketers So says Ipsos in a recent report [pdf] on these senior business people in So while it is a In Q3, Marin indicates that its Word-of-mouth is the most powerful purchase influencer for consumers — and it works in B2B too.
A new study [download page] from ValueSelling Associates finds salespeople pointing to referrals as the most effective method for reaching prospects, far But it still serves some purpose to them, according to the State of Gen Z report [download page] from the Center for Generational Kinetics.
As is stands, teens prefer different apps for different purposes, Customer data leaders are facing less of a challenge from internal silos. The study links assignment of About 4 in 10 agree that they can personalize content in real-time, and another 4 in 10 somewhat agree.
October 26, Content and digital marketers have buy-in for their efforts, that much can be said. Digital advertisers want more control of their own data. October 25, Rather than narrow, the number of car brands considered by shoppers actually doubles throughout the shopping journey, reveals Nielsen in its Auto Marketing Report [download page].
October 24, A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months, according to the latest annual study of B2B content marketing from the Content Marketing Institute and MarketingProfs.
A look at the services most commonly performed by in-house agencies and most apt to be moved from external agencies. October 23, Marketers can tend to feel that they have an easier time measuring ROI for digital than offline channels.First Research Industry Profiles.
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The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites.