Development[ edit ] Matt Damon originally started writing the film as a final assignment for a playwriting class he was taking at Harvard University. At a dinner meeting with Terrence MalickAffleck and Damon told the story to Malick who suggested that the film's climax ought to be Will's decision to follow his girlfriend Skylar to California instead of them leaving together.
Attention — jump out from the wall. The four-step formula — attention, interest, desire, and action — has been used as the basis of thousands of successful movie advertising campaigns. The first step, and the one most important for designers, is attention — grabbing the attention of passers-by and encouraging them to look.
Check out The Hangover posters above for a classic example. The flashy gradient background, head-and-shoulders character pictures which can improve response rate, and bright lighting make it difficult not to stare at one of these posters.
Iconography — showing without telling. Combined with an eye-grabbing design, this can be an incredibly effective way to gain attention and create interest at once.
It uses tactics honed in on by advertisers over the decades — sex appeal, contrast, and spacing — to grab your attention.
At the same time, it also gives a glimpse into what the film is about. This allows it to market to casual observers and horror fans at once, all through imagery.
Interest — create an incentive to see the film. Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive. The incentive is that in order to resolve the situation, the person looking at the poster needs to see the film and find out what happens.
The Inception poster above uses this strategy — it puts viewers in the middle of a scene from the film that can only be explained by seeing what occurs before and after it.
As a result, the curiosity created by the poster translates into on-the-spot ticket sales. This type of design strategy tends to work best with films that cover unrealistic, fantasy-type events, particularly those that deal with the supernatural or psychological.
Appeal — create desire with fans and non-fans alike. Great film posters, particularly those for adaptations, use this dual appeal to enhance their advertising. Look at the Inglourious Basterds poster above. Compare this type of promotional poster to the marketing materials used for films that draw appeal from the involvement of a certain actor.
Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage. The poster for Watchmen above is a classic example of this technique succeeding. Since it uses an instantly recognizable comic book style, it grabs the attention of fans of the book.
Lasting Appeal — a look that suits other formats. While a growing number of films now use different designs for their DVD cover than their in-theater promo posters, most of the classics and high-budget blockbusters still use the same poster for both.
This means that your imagery, your titles, and your major points of interest need to be just as visible on a small DVD case as they are on a giant movie poster. For your poster to work for the long-term, it needs to have scalable, clear, and lasting design appeal. From time to time, the entire box office seems to be made up of sequels.
From films that dominated both the commercial world and the awards scene to purely commercial releases, few films can guarantee studios income like a good sequel.May 11, · Learn how to make a movie in 10 steps. This is a video I did for my English capstone project.
Enjoy! Learn how to make a movie in 10 steps.
This is . Good Will Hunting is a American drama film, directed by Gus Van Sant, and starring Robin Williams, Matt Damon, Ben Affleck, Minnie Driver, and Stellan Skarsgård.
Movie Reviews and Ratings by Film Critic Roger Ebert | Roger Ebert. Movie Reviews and Ratings by Film Critic Roger Ebert | Roger Ebert.
In Memoriam – “Roger Ebert loved movies. A table of contents for all of Glenn Kenny's coverage of the Venice Film Festival. Demanders. This is a ranked list of the best feel-good movies that make us experience all the good feelings. This feel good list includes sports movies, romantic movies, and family movies.
What is the best feel-good movie? Good Will Hunting is a American drama film, directed by Gus Van Sant, and starring Robin Williams, Matt Damon, Ben Affleck, Minnie Driver, and Stellan Skarsgård. attheheels.com > New Movie Releases > Good Movies to Watch.
Advertisement. Dave White’s Picks - Good Movies to Watch. Who's The Boss? The Boss Baby. The Boss Baby is a hilariously universal story about how a new baby's arrival impacts a family, told from the point of view of a delightfully unreliable narrator, a wildly imaginative 7 year old.